As Jeep fans have sat back and sadly watched one horrible design after another roll off the production line, all the while quietly humming Taps for their beloved Jeep, the company throws them a teaser with enough beauty to jump start even the most hardened heart.
At the 2015 Moab Easter Jeep Safari, Jeep brought along a few concept vehicles that are absolutely stunning. So stunning in fact that you know there isn’t a snowball’s chance in hell of them ever actually hitting the showroom floor.
The best designs presented were the ones based on the Jeep Wrangler Unlimited.
Here’s the top concept for the show: The Jeep Chief Concept.
Even the most jaded Jeep addict jumped out of their seat when they looked at this one. It’s an almost perfect retro version of the old Jeep Cherokee Chief, but modernized and much more attractive. Although I would pass on the beach version with its flowers and Hawaiian theme, a more masculine version would put me on the front lines for the order sheet.
Another fantastic version is the Africa edition.
Looking like an old Land Rover, it’s a no-nonsense functional vehicle that’s got plenty of room and comes equipped for actual off-road adventure with steel wheels, winch and a diesel engine. The retracting rock rails would have to go, because after one hit on an actual rock and they simply wouldn’t function anymore. It’s also terribly prissy for an actual off-road vehicle. Leave it on the Navigator.
The Staff Car is a bit too war glorifying for my taste, but it’s definitely a cool looking design.
With some basic alterations, this would make the ultimate beach cruiser.
The Cherokee Canyon and Jeep Renegade Desert Hawk concepts are simply heinous. You just know that the designers that were assigned to these two pieces of crap are at the bottom of the pecking order in every way. They probably had to fetch coffee for the designers that worked on the Wrangler concepts. Clearly, they knew that they couldn’t make either one of these things look even remotely cool, so they just spent 20 minutes on the design and went back to playing on their phones for the rest of the day.
Unfortunately, none of the truly original and awe inspiring designs presented will make it to production. That would require people at the decision making level to have an appreciation for automotive aesthetics and an ability to understand when a winner has been put on their desk.
No, Jeep will shelve these designs and come out with some other new wussified urban exploration vehicles. It’s sad, but Jeep fans all know it’s true.