In 2014, Jeep resurrected the old beloved Cherokee with a new design that is clearly targeting modern mall adventurers. Similar in design type to the new Nissan Pathfinder, the new Cherokee sports a very feminine look that will be a big hit with mommies with extremely bad taste. Hell, Nissan manages to sell their line of absurdly designed garbage, so Jeep will probably move a few of these, too, but not enough.
Unfortunately, we are most likely witnessing the final stages of the cancer that is destroying this once great car company. Pontiac began its precipitous decline with the release of the Aztec, an error that transformed the Pontiac name in to a joke. The Cherokee, along with the Renegade and the Compass, is having the same effect on Jeep.
The only thing that may save Jeep from itself is the ubiquitous horrid design that we are seeing across the automobile world. Almost everything coming out of Asia and America is fairly ugly, so consumers’ choices all seem to blend in to each other.
Either way, I hope it’s not too late for Jeep, but if they continue down this path, they’ll be just another car company relegated to nostalgia.