You hate a coffee machine? Yes. Read this primer.
The new version, the K500, better described as Keurig 2.0, has one exciting new feature, and it’s one that should turn any current Keurig owner in to a hater. This new version requires that all the pods have a RFID embedded in the cup. Yes, a RFID, otherwise known as a radio frequency ID. It’s basically a microchip that is used to identify only Keurig brand cups. Those cups you bought for your last Keurig won’t work in the new one. Other brands won’t work either. A RFID for a cup of coffee. Unbelievable.
Also, you can no longer utilize those reusable, refillable cups. Ja, any regard for the environment must be strictly verboten at Keurig.
The real kicker is that Keurig is owned by Green Mountain Coffee, a company that I once used to be quite loyal to due to their fine coffee and their support for fair trade coffee. They purchased Keurig in 2006 to expand their brand as they quickly lost the streetcorner battle to Starbucks, but clearly threw their conscience out the proverbial window in the aftermath. Now they have become nothing more than a clear danger to the environment and a bunch of greenwashing hucksters. Visit their website to see the absurdity of their “green” goal of sustainability.
I know people who call themselves environmentalists that actually own these devices. It’s hard to comprehend how stupid and detached people can be to operate one of these; throwing plastic armored organic waste in to the trash that will take millions of years to decompose. All so you can save a minute in your morning.
Basically, you have to be a complete fucking asshole to buy one of these pieces of crap. Feel free to point that out to people you know with one. A Keurig, that is.